What I'm Listening To: 21st Century Breakdown-Green Day
I came across a writer that I think is fabulous and I really want my website to be as cool as hers. Plus, she's a veteran of the profession that I want to get into (journalism). Her name is Alexis Grant. In one of her most recent blog posts, she mentioned that she had just read Stephen King's memoir on writing. I should definitely plan to read it. I'm going to mention a few things that she said she learned about the craft from King because I think that it will be useful to everyone, whether you write horror, thriller, or not.
~ When you start writing, it’s okay not to know how the book will read when you finish. Start with an idea — a situation, King calls it — and uncover the story like a fossil. Symbolism in particular should not be plotted; if something is meant to be symbolic, he says, you’ll notice when you revise and polish till it shines.
“Once your basic story is on paper,” he writes, “you need to think about what it means and enrich your following drafts with your conclusions.”
While he’s talking primarily about fiction, this advice also can apply to nonfiction. Ideas, themes and realizations can become clearer through the writing process.
~ Think about your story as a What If? What if a girl was running away from home but then encountered mobsters on a subway? What would happen?
~ 2nd draft = 1st draft – 10 percent. The revision process is brutal. In revising Nostalgia, I have found that I've had to cut even more than 10%.
~ It can’t hurt to hear certain advice a second, third, fourth time. Don’t use adverbs. To write well, read a lot. Write every day. Description is a matter of how-to and how-much-to; don’t overdo it. King’s explanations of why these rules apply, as well as his specific examples, were helpful.
Here are some excerpts of the book.
Really good advice from Alexis Grant. I still haven't gotten around to doing the final run through of Nostalgia because I'm doing some final prepwork on my website instead. Also, I tried to take at least some downtime so that I wouldn't go completely crazy.
Lastly, agents Janet Reid and Holly Root were having a hilarious banter ever over their twitter accounts the other day. It's nice to see agents joke around with each other. It was also funny when Janet was twittering about the ridiculous queries she was getting and how she was trying to relax a little bit over Christmas. Good Janet, you deserve it. I'm always so thankful for the advice that they give.
Showing posts with label useful book info. Show all posts
Showing posts with label useful book info. Show all posts
Wednesday, December 30, 2009
Tuesday, November 24, 2009
Four Major Marketing Principles: Part 1 of 3 by Jim Rubart
What I'm Listening To: Strawberry Swing-Coldplay
Totally just swiped from Rachelle Gardner. I am definitely following her blog Rants and Ramblings and if you're a writer, you should too.
Marketing Principle #1:
You Must Shock BROCA
In the early 90s, when I sold radio for a Seattle station, I answered the office phone one morning with, "Dominos Pizza!" This was before caller ID, so I had no idea if it was a friend or a client. It was the latter; one I would describe as devoid of the humor gene. But my slightly insane greeting broke through and she didn't miss a beat. "Large pepperoni pizza please, extra cheese, we need it by 12:30." We laughed and then talked business. After I hung up, I called Dominos, put in her "order," and had it delivered to her office.
Did the fact I got a huge amount of advertising dollars from her later that week have anything to do with my moment of insanity? Of course. Why? I surprised Broca's area of her brain.
In 1861, French surgeon Paul Broca discovered the area of the brain responsible for speech production, specifically assigning syntax of words while listening and comprehending structural complexity. Broca's area sits just behind the pre-frontal cortex, the area of the brain where we choose to take action. It's where we process the pros and cons of a decision and ultimately choose path A or B. But before any sensory input—what we see, hear, read—can get to the pre-frontal cortex, it has to pass through Broca's area. Broca is the nine-hundred pound bouncer of the brain.
What Broca hates: Boredom. What Broca loves: Surprises.
We hear this regarding our writing: "Open with a strong hook!" "Surprise the reader!" "Develop an elevator pitch that will grab 'em!" Successful authors have learned these skills, but when it comes to marketing, we tend to say the same things, in the same way that everyone else is saying them, so we bore editors, agents and even readers. We end up sounding like Charlie Brown's parents. "Wah, wah, wah, wah, wah." It. Does. Not. Get. Through.
When you've heard a joke fifteen times and a friend starts telling it again, it's Broca's area of your brain that screams, "Enough!" Its Broca’s area of the brain that says I've seen that story, pitch, Web site, one sheet, etc., a thousand times before, and I'm bored out of my mind. It’s Broca's area that is thrilled when a movie or book twists our brain into a pretzel at the end. Remember The Sixth Sense? Or The Usual Suspects? Broca loved those movies! Surprise Broca and you'll make an impression that can last for months, sometimes years. With our Web sites, phone calls, business cards, thank you notes, one-sheets, conversations, in everything we do we must surprise Broca.
These days we live in an age of information overload on steroids. There are a zillion blogs, Web sites, Facebook posts, tweets, articles to read, let alone the books clamoring for our limited time. How in the word do we stand out? How do we get noticed as authors? How can we get ourselves to the pre-frontal cortex? Surprise Broca.
After one of my first writing conferences I wrote this to an editor I'd met: "If there was time in this life, I think we might have become friends. Maybe in eternity." Not your typical—and boring, "It was such a pleasure to meet you." Two weeks later I got an e-mail from him which started our strong, on-going friendship.
Novelist Wanda Dyson puts yellow crime tape around her table when she does books signings. Do you think that attracts more readers than tables that have nothing interesting to draw a reader's attention?
When author Sharon Hinck ran around ICRS in 2007 with a sword in her hand and a cape on her back, did it surprise Broca? Yep. Did she sell a ton of The Restorer series? Yep. Are the two connected? I think so.
One final thought: Surprising Broca is risky. Will you crash and burn with some people? Yes, absolutely. (Some people will laugh at your crime tape or your cape.) But as I tell my clients, love me, hate me, just don't ignore me.
Jim Rubart is the owner of Barefoot Marketing (www.barefootmarketing.com) a marketing & consulting firm in the Pacific Northwest, and his first novel ROOMS comes out in April from B&H Fiction (www.jimrubart.com). He is represented by Chip MacGregor at MacGregor Literary. (www.chipmacgregor.com)
Totally just swiped from Rachelle Gardner. I am definitely following her blog Rants and Ramblings and if you're a writer, you should too.
Marketing Principle #1:
You Must Shock BROCA
In the early 90s, when I sold radio for a Seattle station, I answered the office phone one morning with, "Dominos Pizza!" This was before caller ID, so I had no idea if it was a friend or a client. It was the latter; one I would describe as devoid of the humor gene. But my slightly insane greeting broke through and she didn't miss a beat. "Large pepperoni pizza please, extra cheese, we need it by 12:30." We laughed and then talked business. After I hung up, I called Dominos, put in her "order," and had it delivered to her office.
Did the fact I got a huge amount of advertising dollars from her later that week have anything to do with my moment of insanity? Of course. Why? I surprised Broca's area of her brain.
In 1861, French surgeon Paul Broca discovered the area of the brain responsible for speech production, specifically assigning syntax of words while listening and comprehending structural complexity. Broca's area sits just behind the pre-frontal cortex, the area of the brain where we choose to take action. It's where we process the pros and cons of a decision and ultimately choose path A or B. But before any sensory input—what we see, hear, read—can get to the pre-frontal cortex, it has to pass through Broca's area. Broca is the nine-hundred pound bouncer of the brain.
What Broca hates: Boredom. What Broca loves: Surprises.
We hear this regarding our writing: "Open with a strong hook!" "Surprise the reader!" "Develop an elevator pitch that will grab 'em!" Successful authors have learned these skills, but when it comes to marketing, we tend to say the same things, in the same way that everyone else is saying them, so we bore editors, agents and even readers. We end up sounding like Charlie Brown's parents. "Wah, wah, wah, wah, wah." It. Does. Not. Get. Through.
When you've heard a joke fifteen times and a friend starts telling it again, it's Broca's area of your brain that screams, "Enough!" Its Broca’s area of the brain that says I've seen that story, pitch, Web site, one sheet, etc., a thousand times before, and I'm bored out of my mind. It’s Broca's area that is thrilled when a movie or book twists our brain into a pretzel at the end. Remember The Sixth Sense? Or The Usual Suspects? Broca loved those movies! Surprise Broca and you'll make an impression that can last for months, sometimes years. With our Web sites, phone calls, business cards, thank you notes, one-sheets, conversations, in everything we do we must surprise Broca.
These days we live in an age of information overload on steroids. There are a zillion blogs, Web sites, Facebook posts, tweets, articles to read, let alone the books clamoring for our limited time. How in the word do we stand out? How do we get noticed as authors? How can we get ourselves to the pre-frontal cortex? Surprise Broca.
After one of my first writing conferences I wrote this to an editor I'd met: "If there was time in this life, I think we might have become friends. Maybe in eternity." Not your typical—and boring, "It was such a pleasure to meet you." Two weeks later I got an e-mail from him which started our strong, on-going friendship.
Novelist Wanda Dyson puts yellow crime tape around her table when she does books signings. Do you think that attracts more readers than tables that have nothing interesting to draw a reader's attention?
When author Sharon Hinck ran around ICRS in 2007 with a sword in her hand and a cape on her back, did it surprise Broca? Yep. Did she sell a ton of The Restorer series? Yep. Are the two connected? I think so.
One final thought: Surprising Broca is risky. Will you crash and burn with some people? Yes, absolutely. (Some people will laugh at your crime tape or your cape.) But as I tell my clients, love me, hate me, just don't ignore me.
Jim Rubart is the owner of Barefoot Marketing (www.barefootmarketing.com) a marketing & consulting firm in the Pacific Northwest, and his first novel ROOMS comes out in April from B&H Fiction (www.jimrubart.com). He is represented by Chip MacGregor at MacGregor Literary. (www.chipmacgregor.com)
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